About us

Our why

To have a positive impact on people’s lives.

Our vision

To be the premier practice where we, as a team, provide everyone with efficient, quality, personalized care in a stress-free, fun environment, where we treat our patients as guests.

Our mission

Our mission is to serve our community and provide exceptional orthodontic care while encouraging communication, respect, honor and integrity between all who interact with our practice.



Core values

  • Teamwork

    Our team goes above and beyond to support each other, always putting the team's needs above our own.

  • Over the top

    Do everything to the best of our ability and strive to do everything over the top.

  • Respect

    Treat others the way they would like to be treated.

  • Integrity

    Do the right thing - When faced with conflict we will be open, honest, listen to both sides and always strive to do the right thing for all involved.

  • Service

    Platinum customer service: We treat our patients like guests, giving them a great experience with every interaction with our office. Our doctor and team are easily approachable and available to provide outstanding customer service.

  • Support our community

    Take initiative in acts of service and encourage our patients to do the same.

  • Excellence

    We strive to provide impeccable smiles by giving a detailed check at the end of each appointment and keeping an open line of communication about the treatment with the parent and/or patient.

  • Have fun

    We make people smile by incorporating fun, festive activities for both our patients and team.

  • Positive effect on people's lives

    by creating beautiful smiles which builds confidence and promotes dental health.

Other benefits of choosing our office include:

  • Board-certified orthodontist with the American Board of Orthodontics
  • We treat many dental professionals, their spouses, children, and staff
  • Fun contests always going on in the office with great prizes
  • In-office lab for faster turnaround and better quality control
  • Latest technology in orthodontic care
  • Highest quality appliances and techniques, often resulting in shorter treatment times and fewer visits
  • Invisible treatment options, such as Invisalign®Invisalign® Teen, and clear braces
  • Meticulous sterilization
  • We are here when you need to see us and don’t split our days between multiple offices.
  • Our doctor is involved in our community and school activities
  • Will always take a quick peek at siblings to determine if treatment is needed
  • In-house photography studio
  • Flexible financial arrangements
  • Multiple family member discount
  • Automatic monthly processing of credit or debit cards when requested
  • Discount for payment in full at the start of treatment
  • Treatment progress updates with the parent at the chair on a regular basis
  • Pre-Orthodontic Guidance Observation Program, at no charge for young patients
  • Appointment staff is aware of school holidays with attempts to coordinate visits
  • Long appointments are scheduled during the school day, which allows Dr. Goldreich to see more kids for short appointments after school.